We understand that needs for marketing and public relations can fluctuate, which is why our services are provided on demand. This menu of services is more than just a list. It is an opportunity for you to select exactly the support that you need to execute your mission.
Showcasing your products, your services and your brand is a solid way to communicate with your market and also an effective sales tool. Minot can help craft an insightful story that can be used in a variety of formats. Working together we will identify the ideal way to highlight your company in a way that resonates with your target audience.
- Case study development
- Editorial/Advertorial content development
- Customer testimonial development
Consistent messaging across a variety of outlets is the key to successful marketing. The use of creative design and intriguing copy can grab the attention of your target audience and leave a lasting impression of your company. Minot has the expertise and tools to help you communicate your messages in memorable way.
- Marketing copywriting
- Design and development of promotional materials
- Design and content development for corporate newsletters
- Internal communications strategy development and copywriting
Whether in print, on television or mentioned in a blog, your company’s messaging can reach thousands. Managing the information that is dispensed to these outlets is an important way to control how you communicate with your target audience. We will work with you to develop newsworthy content and identify impactful ways to place your information so your messages are received clearly and with the appropriate audiences.
- Spokesperson identification and training programs
- Development of strategic editorial pitching schedules
- Press release development and distribution
- Media database management and reporting
- Social media strategy development and execution
Special Event Planning
Shaking a hand or presenting a new product in person can be the most memorable way for you to introduce your company or brand to others. From full-scale global meetings to training sessions or tradeshows, Minot will create a one-of-a-kind event for your company. With special focus on details and participant experience, we will build an event that is sure to leave an impression.
- Strategic event planning and execution
- Tradeshow management and execution
- Press conference coordination and execution
- Non-profit fundraising event planning and management
Establishing a meaningful connection with your target audience is the most effective way to build loyalty, increase brand awareness and develop trust. The foundation for these relationships can be instituted in many ways, from social media to networking events. We seek out the most impactful ways to reach these audiences and effectively communicate your messages.
- Development and execution of public relations programs
- Planning and execution of community events
- Development and management of non-profit sponsorships/programs
- Development and execution of real estate campaigns