Posts Currently viewing the category: "Minot Mindset Blog"

Charitable dollars. They are plentiful, yet elusive at the same time. So, how does a non-profit find them, win them and keep them year over year? 

It starts by creating a mutually beneficial relationship. 

Every charity has a database of existing and target donors. Often, these companies or individuals live on more than one list in the non-profit sector, which means they are receiving multiple requests for funding. 

If your organization wants a piece of the charitable pie, don’t ask …


It’s the most wonderful time of the year, right?

So, then make it the most wonderful time of the year…. for charities rather than clients. Don’t get me wrong, we all love, appreciate and respect the hell out of our clients, but that doesn’t mean that we have to spend hundreds of dollars showering them with holiday goodies. 

Let’s be honest, if you are a vendor for a big firm, company, or institution,  do you really think that your

I simply love the concept of Giving Tuesday.

Year over year, we are flooded with ads for Black Friday and Cyber Monday, followed by the controversy and conversation about the hours of operation and the “must have” deals. Honestly, it’s rather dreadful. 

An international day of giving… brilliant. This one day alone spreads more joy that a raging good deal at Walmart. According to, Giving Tuesday raised $300 million for non-profits in 2017. Better yet, there are no

Content is king. Any person in the world of marketing knows this to be true. There is mounting pressure to create content, consistently. These words and pictures must be frequently churned out, resonate with the target audience, uphold brand values, and entice the viewer to engage with the post. This is some serious pressure for the content creator. 

In an effort to make the task less daunting, many companies develop content calendars that outline topics to be shared publicly.

Minot or Minnow?



It’s actually Minot. Pronounced MY-NOT. 

As a small business owner, selecting a company name is important because it is the first step of developing your brand. It’s your company’s identity moving forward. For that reason, the word or series of words selected to represent your brand should be well thought out, carefully vetted and tested. This is the exact advice I’ve given my clients and why the rebranding projects that I’ve done have an extensive discovery phase. 

After two

The About Us or Who We Are section of a website is almost a requirement these days. It’s a company’s way of introducing themselves, their mission and their value to a potential customer. For some, it is a point of differentiation. It could even be the hook that lands the new client – or the section that raises a red flag and makes that potential new client close the browser.  

For this reason, this key section of a website should

As a small business service provider we love to see emerging companies succeed. What we really enjoy… is sharing their story. 

Emerging Business Exemplar – Scoops Lacrosse

Sixteen years of big agency work in Boston and New York, new business pitches, million dollar campaigns, and big name accounts, and yet it still wasn’t providing the satisfaction Matt desired. There was more, something that couldn’t be tagged with a retainer fee or presented in a boardroom. 

It was his lifelong passion


Innovation, according to Merriam-Webster Dictionary means:

: the introduction of something new

: a new idea, method, or device : novelty

But let’s be honest – that is a very broad definition. Any manufacturer can claim that its product is new or exaggerate its significance by stating it is innovative. Many marketing departments promote this claim, assuming the words “innovative” or “innovation” will set their service or product apart from the competition. It can seem a bit like false

Anyone between the ages of two and seventy, who say they’ve never felt addicted to social media, is lying. Some might call social media addiction an epidemic. It is also a proven way for marketers to create highly-targeted campaigns that have direct correlation with sales.

Facebook Live has changed the way consumers interact with brands, leaders, and events. Live feeds are a brilliant way to engage those that cannot attend, customers that are contemplating a purchase or simply feed curious

Everyone can rattle off the names of some top consumer brands, recognize the logos, and identify a slogan. Product packaging and naming are critical in connecting with the consumer. As the market becomes more saturated, creativity is required to differentiate one product from another. The craft beer category is a perfect example of how creativity is being used to attract potential consumers.

Craft beers are flooding store shelves and overwhelming consumers with options. So, how does one six pack end …