Posts From the monthly archives: "November 2018"

I simply love the concept of Giving Tuesday.

Year over year, we are flooded with ads for Black Friday and Cyber Monday, followed by the controversy and conversation about the hours of operation and the “must have” deals. Honestly, it’s rather dreadful. 

An international day of giving… brilliant. This one day alone spreads more joy that a raging good deal at Walmart. According to, Giving Tuesday raised $300 million for non-profits in 2017. Better yet, there are no

Content is king. Any person in the world of marketing knows this to be true. There is mounting pressure to create content, consistently. These words and pictures must be frequently churned out, resonate with the target audience, uphold brand values, and entice the viewer to engage with the post. This is some serious pressure for the content creator. 

In an effort to make the task less daunting, many companies develop content calendars that outline topics to be shared publicly.