Is your website ready for Giving Tuesday?

I simply love the concept of Giving Tuesday. Year over year, we are flooded with ads for Black Friday and Cyber Monday, followed by the controversy and conversation about the hours of operation and the “must have” deals. Honestly, it’s rather dreadful.  An international day of giving… brilliant. This one day alone spreads more joy […]

Posting just to post can be offensive.

Content is king. Any person in the world of marketing knows this to be true. There is mounting pressure to create content, consistently. These words and pictures must be frequently churned out, resonate with the target audience, uphold brand values, and entice the viewer to engage with the post. This is some serious pressure for […]