The About Us or Who We Are section of a website is almost a requirement these days. It’s a company’s way of introducing themselves, their mission and their value to a potential customer. For some, it is a point of differentiation. It could even be the hook that lands the new client – or the section that raises a red flag and makes that potential new client close the browser.
For this reason, this key section of a website should
Emerging Business Exemplar – Scoops Lacrosse
Sixteen years of big agency work in Boston and New York, new business pitches, million dollar campaigns, and big name accounts, and yet it still wasn’t providing the satisfaction Matt desired. There was more, something that couldn’t be tagged with a retainer fee or presented in a boardroom.
It was his lifelong passion …