Posts From the monthly archives: "February 2018"

 

Innovation, according to Merriam-Webster Dictionary means:

: the introduction of something new

: a new idea, method, or device : novelty

But let’s be honest – that is a very broad definition. Any manufacturer can claim that its product is new or exaggerate its significance by stating it is innovative. Many marketing departments promote this claim, assuming the words “innovative” or “innovation” will set their service or product apart from the competition. It can seem a bit like false